Project Description

This newly developed BtoB service model was in need of a Brand Identity Program that involved the visual identity — from logo to brand standards and creation of an art library — to key messages for both a BtoB and a BtoBtoC audience. A former client, while at another firm, the now President of this company engaged us on a retainer basis for a 2-year period to help launch, and then grow demand for, this new entity. Having reached success with these efforts we then provided a similar set of deliverables for a subsequent spin-off.