Project Description

We have built Brand Platforms (discovering and articulating the brand’s promise, positioning, personality and attributes per audience segment) for numerous clients. This includes the research, articulation, visual identity and voice guidelines. Here is a sample of the rationale and the core positioning for this client. This positioning was not intended to be communicated outwardly, in this instance. Rather, it was used to guide and influence all messaging and visuals for the materials that followed.