Project Description

We led a 4-year lead generation advertising strategy. By creating messaging, in a clearly innovative and differentiated fashion within this industry, we were able to evolve the mindsets and behaviors of our target audiences – which varied based on unique demographics in 6 different locations.

The second campaign, Talk About It, spoke to the fact that people, in this case a couple, didn’t have the same final wishes. And you need to discuss your preferences to help others know how to make the best choices. This leg of the campaign included a ‘conversational’ radio spot promoting OOH / billboard and print. Lead Generation was measured and successfully demonstrated significant growth rates.

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