Project Description

As the agency of record for Forest Lawn our scope of responsibilities included all mediums of advertising, lead generation, PR and associated events. A recruitment program was needed to support sales growth and fulfillment. Upon interviewing key sales consultants it became clear all consultants were genuinely there because they had a profound desire to make a difference. Thus the ‘Making a Difference’ recruitment campaign began. We scripted, hired the talent for, and produced the recruitment video, as well as developed corresponding advertising and collateral materials to initiate and support the recruitment process.