Project Description

We have a multi-cultural team. Experientially, as well as through our research, we have an understanding of cultural behavioral nuances and how to best communicate to targeted audiences. (This understanding, and our methodology, applies equally to other segments such as high-net worth, healthcare specialties, and so on).

For First 5 LA we created multiple traffic-driving campaigns centered on nutrition and fitness, literacy, and early education in the underserved market.

We strategized and bought all media for these campaigns — across online, radio and Transit TV. And we consistently secured 30% added value year over year — they loved that, as you might imagine — and so did we.